This project was about a new Jamie Oliver restaurant, underprivileged children got a second chance by being taught how to cook in a real restaurant.
We had to make a concept for a new restaurant for Jamie Oliver. My concept was all about a fresh start. That's how I came up with the name FRSJ. FRSJ is written different because I wanted it to be different. The slogan I came up with is, different just like you. FRSJ also stands for fresh food and the term young people use now a day.
The logo happened accidentally but it came out really well. I wanted to draw a leaf but when I merged two paths together I looked like a sort of comma. I decided I kept the logo like this.